Joel Leyden is among the most influential media people in the world. He is a respected pioneer in the field of Internet communications (social media), marketing, crisis communications, reputation management, SEO and a cross cultural professional who trains some of the world's leading diplomats and business people.
As a humanitarian, Joel Leyden belongs to a large variety of non-profit organizations. Joel Leyden has served as an officer in the Israel Defense Forces working for Israel's defense while providing respect for those crossing Israel's borders. He has worked with Israel Flying Aid in Haiti where he was part of a team which saved 53 girls from starving.
During the IDF Operation Grapes of Wrath Joel Leyden provided free Internet service to the hundreds of Israeli children who were confined to air raid shelters in northern Israel.
Joel leads non-profit groups in Israel to defeat poverty, hunger and child abuse.
Joel Leyden stands out as a leader in father's and children's rights , advocating equal access for children to both parents.
Joel Leyden was born and grew up in Westbury, New York USA. In school, Joel won several awards for track , soccer and skiing (Nassu County Champion).
He started professional communications at a very early age using Citizens Band Radio at the age of 11 and then as a licensed Amatuer Radio operator at 14.
His father, Bernard Leyden was a successful international shipping executive who was very active with both the United Jewish Appeal and the Israel Defense Ministry. His mother, Helen Katzman Leyden was active with a wide variety of charities including the City of Hope, American Heart Association and the American Cancer Association.
Joel Leyden is the father of three children all of whom reside in Israel.
Joel Leyden started studying at Long Island University where he secured degrees in Psychology and Journalism.
Leyden worked as a journalist and eventually jumped the fence to public relations and public affairs before establishing his own PR and advertising agency in New York's World Trade Center.
In the States, Leyden was a media advisor to former New York Mayor Ed Koch, former New York Governor Mario Cuomo, Senator Edward Kennedy and the Democratic Party. Joel Leyden coordinated several national media events with personalities including former President Ronald Reagan, Nixon adviser Henry Kissinger and holocaust survivor Elie Weisel.
Joel Leyden moved to Israel where he was approached to create the first commercial Website in 1995 (NetKing), the first Website for an Israeli Prime Minister - Shimon Peres , co-created the Israel Defense Forces Cyber Unit. and Israel's first online English news Website - the Israel News Agency. Leyden worked as an editor for the Jerusalem Post.
Joel Leyden has served as a media adviser to the Israel Export Institute, US State Department, Shimon Peres, Ehud Olmert, the Government Press Office and the Israel Ministry of Foreign Affairs.
"Dream It. Do It. Make It Happen!"
In 2000, Joel Leyden led a delegation of Israeli children who had lost limbs in terror attack to both New York and Washington so that the American public could witness first hand the affects of Islamic terrorism.
In 2001, Joel Leyden was one of the first reporters to broadcast live from the site of 9/11 terror attacks in New York.
In 2002, as a reserve officer with the IDF Spokesperson's Office, Joel Leyden helped to coordinate all international media coverage of the Islamic terror hostage attack in Bethlehem and Israel's rescue efforts.
Today Joel Leyden is respected for working with some of the world's leading commercial, non-profit and governmental organizations in controlling their reach and information on the Internet. Leyden, who created one of the largest groups on Facebook, can also be found on Twitter, LinkedIn, Yahoo and Google Groups, YouTube and Pinterest.
Recently Joel Leyden, who has been described as digital PR, marketing and SEO guru, was honored for winning a first place award at the Israel Startup Weekend for having co-created IsIt Fact Software, voted by Google and IBM Israel as the most creative software of the year.
Joel Leyden's Digital PR, social media, Internet marketing, branding, crisis communications, SEO and public affairs work has been featured in TIME, CNN, The Washington Post, The New York Times, AP, Reuters, USA Today, The Jerusalem Post and several other respected global media.